Sustainable Fashion

By Leeza Cooper

Sustainable Fashion

I had never heard of slow fashion and fast fashion until I met Elena. Elena makes the most beautiful swimwear, and most importantly, they are sustainable. Her swimwear is made in Australia from recycled materials. I love how Elena’s business Gyre Swimwear aligns with Kenzina’s own sustainability philosophy.

Elena says:

“BEING A SLOW FASHION BRAND IS INCREDIBLY IMPORTANT TO US. OUR COMMITMENT TO ENVIRONMENTAL SUSTAINABILITY AND MAKING ETHICAL CHOICES GUIDE OUR APPROACH TO ALL OUR BRAND DECISIONS”

We have spent a significant amount of time setting up our processes to ensure that we maintain these core values in every aspect of our business”

Our products are made to order and produced in small quantities to ensure that we only make what is needed. We do not produce excess stock which can go to waste and poison our beautiful planet.’

WHAT IS FAST FASHION?

Based on the principle of selling lots at low prices. It relies on trends and a consumer’s desire to want to wear the latest fashion. Stores have a high turnover of stock with low pricing to encourage you to buy more. This leads us to throw away clothing, with many pieces ending up in donation bins or the rubbish.

FAST FASHION DOES NOT CARE ABOUT THE ENVIRONMENT, OR THE PEOPLE MAKING THE CLOTHES.

WHAT IS SLOW FASHION?

Brands design high-quality pieces that lend themselves well to our ever-evolving style. You buy fewer items, but they add value to your wardrobe.

SLOW FASHION VALUES QUALITY OVER QUANTITY, CARING FOR THE ENVIRONMENT, PROTECTING HUMAN RIGHTS, AND ENCOURAGING CONSCIOUS BUYING.

It is not about buying new clothes, but rather making more informed decisions, resulting in thoughtful purchases.

OUR CREATIONS ARE SUSTAINABLE, INVESTMENT PIECES THAT WILL LAST YOU A LIFETIME.

They are designed to work around your changing style. I will also share a little secret, Elena is working on a beautiful, limited edition clothing line and I can’t wait to see it.

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