Tips To Build Your Social Media Presence - Kelly, SkinQueen

From therapist to clinical educator to social media whiz within the professional beauty industry! Kelly, otherwise known as SkinQueen, loves helping beauty business owners with growing their social media presence to help them engage their audience and convert their followers into lifelong clients!

Kelly’s advice:

As beauty business owners, we generally thrive off of and get our energy from interacting with our clients daily & helping them with their skin! So, if you are in lockdown and have been feeling unmotivated, uninspired and unsure what to even work on during this time, just know that what you are feeling is COMPLETELY normal!

However, now is an amazing time to start building that connection & relationship with your audience ONLINE!

This will not only help your current clients to feel connected to you but also attract new clients into your business when you re-open!

Unsure where to start?

Start with stories! It can be a little uncomfortable or scary when you first show your face on socials, but just know that no one thinks you’re silly for doing so! In fact, the chances that you’ll light up someone else’s day for simply showing up are massive! 

Stuck for story ideas? Here are my tips:

- Show yourself having your morning coffee, make it more dynamic by first filming it on your camera app, speeding it up in the “InShot App” and adding music to it on Instagram stories.

- Show any product orders you are packing and sending! Include a poll with a question: “do you need a top up on products in lockdown?” to generate interest & potential leads for product sales!

- If you are going into your salon, show yourself walking into the salon and include a question box: “what’s the first treatment you want to have post lockdown?”

- Throwback content from previous skin results you’ve achieved works really well! Additionally, don’t be afraid to show your daily routine as a business owner in lockdown!

Even if that means reading books outside or taking your dog for a walk! People will be able to relate & connect with you if you are doing this.

The more you can work on strengthening that Know, Like & Trust factor with your audience online, the more likely they are to convert into clients!

When people feel like they know you, they like you and they trust you, the more likely they are to take your recommendations and purchase from you. However, you need to do the work to warm up your audience first and build them to this point before you can start “selling” to them online.

Wanting more help & guidance? Check out www.skin-queen.com for my free resources around business & social media building.