Top 5 Business Tips You Need To Do Now - From Nikki

Running a business is hard! You need to be your own designer, writer, packaging department and everything else! However, you don’t have to do it alone, you can learn from the best. Even though I have a marketing experience and I grew up with parents who also had their own businesses, I always look to learn more, and am always on the lookout for what other business experts offer and suggest.

I have asked Nikki Milne to give us 5 business tips we need to do now to make our business grow and get more customers! Who doesn’t want more customers?!

Nikki says:

‘In 2021 I want to help businesses to gain more customers, why? Because after 15+ years of being my own boss I have tried so many marketing strategies, that I now feel confident running highly targeted campaigns to acquire more customers when I need them!

So what’s the secret?

You need to get to know people first, give more than you take - open your doors (phones, DM’s, emails) to questions, conversations, and enquiries! No one proposes on the first date, so you can’t expect a customer to trust you within minutes of seeing your business for the first time - we need to build TRUST.

Here are my top 5 ways to build trust with potential customers:

1. Collect testimonials and reviews from current clients - then repurpose them onto your website, social media and in your brand booklet.

2. Use multiple marketing avenues and strategies to reach clients - not just Instagram!

3. Give out free advice anywhere you can, this can include in Facebook Groups, on social media, in emails and in person. The more you can generously give, the more customers will trust you, which in turn builds authority.

4. Offer 15 minute discover calls or zoom meetings - let them chat to you to see if you both feel you are a good fi t for each other.

5. Be You - share YOUR story, YOUR experience, YOUR knowledge - no can be you, no one has your experience so share it loud and wide. It makes you relatable and opens the door to being approachable.

No matter what 2021 brings, only you can make your own business grow! Let us do some growing together.